Apple vs Google

iCloud is coming and already everyone is talking about how great it will be. Fact of the matter is that there are literally thousands of vendors with cloud based solutions over the past 5 years.

Google, Salesforce, Amazon and to an extent even Microsoft have been providing cloud based solutions to their Customers.
But today I am going to speak about Google vs Apple and take up a non-technical key aspect when it comes to comparing the two. And that is the "message" that is given out to their Customers (both current and potential)

Apple went past Google to become the most valuable brand in the world and it has achieved this in a span of 5 years (since 2006 its brand has grown 859%).

Apple's message has been user centric. They focus on the simplicity and ease of use. Their message for iCloud was "It just works!" They did not focus on what server, what login, how one can save their data on the cloud. They have built it intrinsically into their apps and said that we as users dont need to worry about details. As geeks we may say that this is another way to tie you down to the Apple ecosystem but, normal users really dont care as far as the job is getting done.

Google on the other hand focuses on the technology aspect which overwhelms the average user. I have been using Google Apps for the past 3-4 yrs but people around me don't even know about it.  When I speak to people about it, the reaction I get is that of surprise. "Oh Google has documents and sheets like Microsoft office!" or "I didn't know I could use Gmail for my office". The minute one says "Google" people co-relate it to search. But the fact is that Google has been providing a much more advanced cloud based platform for everyday users for managing their productivity. However it seems that their message only gets through to geeks and not normal everyday users. 

Google has a clear advantage when it comes to their Cloud based offerings and the years that they have invested in it. However Apple has been more effective in marketing their message across.

iOS 5

The ball is back into Google's court as far as iOS vs Android wars are concerned.
Here are a few features that I wanted in iOS and are now available for use in iOS 5.

But let me start with one of the most eager features I thought the iPad or iPhone should have in my previous post 3 months ago which is now a reality.

Standalone Device: The iOS device can now be used as a standalone device. You can upgrade, download apps and backup (using iCloud) without requiring a PC or a MAC. Further you can optionally still back up with you computer over WiFi. This eliminates the need of connector.

iCloud: Cloud based synchronization to keep all your devices updated, with mail, contacts, photos, apps, messages and books (along with book marks) and last but not the least music. But more about this in another post

iMessage: The Apple Messages app simplified text messaging and grouped them as conversations similar to their iChat application on OSX. iMessage is now integrated into the Messages. This is Apple's answer to RIM's BBM. You can now text, send photos and videos. In addition to this you have group messaging and delivery receipts with optional read receipts. With over 200 million IOS devices one could argue that this is a blow to traditional SMS and MMS offerings. However SMS and apps like WhatsApp would still be good mediums for cross-devices messaging.

Reminders: Apple calls it a "better way to do to-dos" and I agree! Not only can you organize your tasks with due dates but you can now make them location based. So you could create tasks that you need to address as soon as you reach your work place and tasks that you need to do at the nearby grocery store. And an alert appears as soon as you reach your destination.

Notifications:  No more annoying popups. iOS5 comes with a Notification center which consolidates all notifications

Some other features include Multitasking gestures, Photo editing, airplay mirroring and much more. You can go to the Apple site to read more